The School of Business at UC Riverside is a nationally ranked and internationally recognized AACSB-accredited business school. Home to the A. Gary Anderson Graduate School of Management (AGSM), which features a Full-Time MBA, Professional MBA, Master of Professional Accountancy (MPAc), Master of Finance (MFin), and Ph.D. programs.
The School offers a nationally ranked Undergraduate Business Program that is the largest in enrollment within the University of California system. The Assistant Dean of Marketing & Communications (ADMC) will report to the School Dean and is a member of the Dean's Senior Management Group.
The ADMC leads the marketing initiatives to support, recruit, and drive enrollment growth and rankings through integrated marketing efforts. Oversees the expansion of marketing campaigns and communication materials including magazines, reports, online advertising, print ads, video, photography, social media, and all other media outlets. The ADMC must have a strong record of accomplishment managing major marketing and communication plans/projects from inception to fruition. Also, the ability to plan, organize, and manage complex activities with solid strategic planning and budgeting experience.
The ADMC will lead the development, planning, implementation, and direct a comprehensive marketing, communications, branding, and public relations strategy for the School of Business. Have experience developing integrated marketing and communication plans using technology to track value and evaluate effectiveness through reporting tools.
The Assistant Dean of Marketing & Communications will lead brand building and direct the School's marketing and communications efforts by delivering relevant content amongst students, faculty, staff, alumni, and corporate partners. In coordination with the Dean and the School's ranking committee, the ADMC will be responsible for the marketing portion of the ranking evaluation. This may include but not limited to develop a plan to archive all the necessaries marketing component to the evaluation, and work together with other school units and offices to support the overall ranking points for the school. The Assistant Dean will assume primary responsibility for the external communications of the Dean's Office, Academic Centers and Programs, as well as, the Office of Development and Alumni Relations, Admissions & Recruitment, and Career Development. These communications include a range of electronic, print, and social media formats. The ADMC will lead a team that produces a variety of business school publications, dean's reports, alumni magazines, program brochures, press releases, electronic marketing materials, and direct the content of the school's website.
The ADMC will be responsible for leading the School's Marketing & Communications team. The team is a customer-focused group that delivers innovative, efficient, and effective technology, communications and marketing solutions to advance the teaching, research, learning and outreach mission of the school. The marketing and communications unit is comprised of professional staff responsible for creating marketing campaigns for the school's undergraduate and graduate programs.
The ADMC will supervise two staff members: The Director of Marketing & Communications and Writer Editor. The short list candidates' qualifications will be assessed during campus panel interview, which may include one-on-one and group meetings with various stakeholders and a presentation.